And thus people who would want to connect with Larry would naturally want to know more about his wine label, don’t you think? What to do if you are a business owner? As you can see from his profile, he includes enough information on his profile to get you interested in his company without flat-out advertising it. My brother, who owns his own wine label, is an example of someone who created a profile using his name (Larry Schaffer) and not his company name (Tercero Wines).
If you want to connect with future customers, connect with them from a personal perspective, in which case you’ll have a much higher potential of winning business from them. People buy from people, not companies.Įven companies buy from people, because it is the people inside the company making the purchase. Social networking is all about being transparent and paying it forward, so drop the shield. After all, a business name creates a shield and makes you a little invisible. If you, with a business name, want to connect with someone, they might think suspiciously of you. In general, the more real and genuine you are the more people will trust you.Ī lot of professionals are still turned off by social networking, and are especially leery of their privacy on social media. And you will find that people are not necessarily looking for vendors, so an indirect approach (utilizing commenting on feed posts or Group Discussion Boards with your expertise) will establish your credibility better than merely sending out advertisements to all of your connections. If your name is a company name, why would I want to connect with you? What value is there from a social networking perspective of connecting with a business? I realize that, as a business, you want to get some free advertising on LinkedIn, but do this in your profile, not in your name. Professionals are connecting with each other, finding each other and creating new relationships, answering questions, providing advice, etc. We’re not talking about Hoovers here instead of being a database of companies, LinkedIn is a database of people. LinkedIn is a network for professionals, not companies. What to do if you are a business owner?.In general, the more real and genuine you are the more people will trust you.LinkedIn is a network for professionals, not companies.
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